Ross Advertising, headquartered in Trinidad and Tobago, is a holistic communication services provider with offerings ranging from image management to learning resources. Rethink, meanwhile, the sister organization of Ross Advertising, emphasizes philanthropy and collaboration on the global stage, such as its recent music project developed to raise awareness about the Covid 19 pandemic.
“One Way, One World” is a song produced by Rethink with an accompanying music video that provides both hope for the future and support for the present, not to mention practical advice for staying safe during the pandemic. Lyrics to “One Way, One World,” an upbeat pop song, include “All it takes is a simple choice,” sung over illustrations of individuals wearing masks, washing their hands, and practicing proper social distancing procedures, and “The more we join in and share this challenge together, there’s no storm that we can’t weather,” one of the song's many uplifting messages.
Above all else, “One Way, One World” seeks to remind listeners that they, or the region they live in, are not isolated, but part of a united global front against the virus. Such positive messages and calls for collaboration are staples of Rethink's various global initiatives. “One Way, One World” can be seen at www.rethink.co.tt.
